The Society of Industrial and Applied Mathematics wanted to tell a story of how math was used in many of the critical developments of society. The COVID19 pandemic was yet another example, where math was so important to developing a vaccine to bring the world back to normal.
We worked with acclaimed scientist Jeff Sachs to build a narrative about his work developing the vaccine for Merck. A rigorous approval process for this information was necessary because of the rampant misinformation about COVID and the vaccines. Together, we built a story that was accurate, clear and concise, but also told a story.
Never miss our latest episodes, news and events